Creatives from Madrid-based “The Book of Everyone” asked me to work on a personal project for Fathers’ Day that would generate media attention and thereby publicise their brand. I spent four days and nights on the labour ward at London’s Chelsea and Westminster Hospital photographing fathers..only fathers.

The work was seen all over the world (over 100 countries), featuring on TV, radio, in newspapers, magazines and online. I was interviewed extensively including live in London’s ITN studios.